Lancôme Juicy Shaker
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Client
Lancôme
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Project Type
Activation
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Pitch
For the launch of its new gloss, Juicy Shaker, Lancôme is offering a new brand activation: ShakeTape. Users connect to a mobile platform to create their ShakeTape video, which they then share on their social networks. This engagement is designed for millennials, a strategic target for Lancôme. In collaboration with Kassius and Fighting Fish Agency.
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Role
Conceptor
Art Direction
Web Design
Motion Design
Project Managment